Change the Topic

Facebook’s current advert campaign is brilliant.

The campaign is in response to recent problems with user information. These problems unpleasantly-surprised, and repelled, a lot of (now-former) Facebook users.

So, Facebook responded.   In these adverts, Facebook guarantees no user misinformation and no user disinformation.  Perfect guarantee.   Because– for just one thing– Facebook *wants* accurate user information.   It’s all true, and persuasively-presented.

Facebook looks *good*.

And yet, there’s still an itch to be scratched. And that itch is nowhere-near the finger-nails of Facebook’s ad campaign.

The campaign simply ignores Facebook’s true user-information problem. 

Facebook’s problem is not accuracy of user-information.

No, Facebook’s problem is

the extent of user information available to Facebook’s lucrative advertisers.

That extent is deep and wide. That extent invades Facebook users’ privacy.

And that invasion is mentioned nowhere in the ad campaign.

Indeed, the campaign ingeniously highlights one of  Facebook’s  goals:   accuracy of user information.   After all,  Facebook’s  generous advertisers don’t want user information that is inaccurate.

This is brilliant persuasiveness, whether advertising or political:
“change the topic”.

And, in that change, most of the audience is distracted from the real problem.

Of Facebook’s real problem, observers have found a perfect point of view, accurate and concise:

Facebook’s users actually are its product.

PS — a staple of higher-education in logic, and its adverse and bastard step-child, illogic.

Of the latter, “Change the Topic”, is one of the most-often found.

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